What Live Stream provider should I choose?
The number one question we get from ministries is which online experience is best for their ministry. All online streaming options can be divided into two categories: onsite and offsite live stream feeds.
An onsite live stream feeds occurs when a live broadcast viewer is embedded directly into your site. An offsite live stream happens when a user is redirected to a website like Facebook, YouTube or any other website that is not owned by your ministry.
An onsite live stream feed is the best option for any ministry that is trying to grow their online ministry. Every church should have this as their primary solution for live streaming. Having an onsite live stream means your online broadcaster is embedded or hosted on your website. Since the live stream broadcaster is embedded in your organization site, all visiting user traffic will be attributed and added to your site overall traffic. The principal reason to implement onsite streaming is the increased amount of traffic it sends to your site.
Offsite streaming options like 316 Media and Streaming faith offer broadcasters that are external to your site. To determine if your broadcast is external to see your site check to see if the broadcaster root URL matches your site root URL. If the broadcast root URL is different than your site URL, the broadcast is external to your site. Users will be redirected to the external site to watch your live stream. This means all the traffic from your organization live stream is not be attributed your site Google ranking. Google ranking favorites onsite live stream feeds over offsite live stream feeds.
Having live stream traffic attributed to your site is very important. Our analysis of top ministry across America shows that users who visit ministries sites spend most of their time watching videos on demand or live stream. Additionally, ministries websites that have an onsite live stream broadcaster will outrank ministries sites of similar or larger size on a consistent basis.
Why is improving your Google ranking is essential to your online ministry growth?
The amount of traffic directed to your site is the most critical factor in raising your rank on Google, increasing your online membership, and raising donations. Google is the number one search engine in the world and when people need to find something on the Web Google is the undisputed leader.
An offsite stream can be useful but drives traffic away from your site, if not utilized correctly. An example of an offsite stream is Facebook or 316 media. Both Facebook and 316 media direct your users to a third-party URL that is not under your control. When a user is sent to a third-party URL, your site does not receive any of the statistical improvements in google ranking like an onsite live stream.
Stream Live to Multiple Destinations
The system we will install in your church will allow live stream broadcasting into multiple destinations at once. A single stream to the Live stream platform can be delivered to YouTube Live, Periscope, and Facebook simultaneously. We will make sure that your network has the needed bandwidth to accommodated the live stream.